Marketing Management: an Asian Perspective
Book Details
Publisher
Pearson Education Centre
ISBN / ASIN
9810687974
ISBN-13
9789810687977
Sales Rank
#385,389
Category
Marketing
Marketplace
United States 🇺🇸
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Description
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.
