Clueless in Starting a Business
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Book Details
Author(s)
Jim Aitchison, Adam Khoo, May Lwin
Publisher
Pearson Education Asia
ISBN / ASIN
9812445072
ISBN-13
9789812445070
Marketplace
India 🇮🇳
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Description
What's it like to be an entrepreneur? What does it take to build a successful business?
Clueless in Starting a Business gives you all the vital answers. Discover the right kind of company to start, how to structure it for success, how to design a business plan that minimises risks, how to continually build sales and customer loyalty, and how to attract better staff.
Plus inspiring stories and tips from top Asian and global entrepreneurs to show how your new business can take off faster.
This is the one book you need to get your business started!
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Other titles in the Clueless series
1. Clueless in Advertising
2. Clueless in Marketing Communications
3. Clueless in Public Relations
