Strategy: Rite Of Passage

Rite of Passage: Lessons in getting your eBusiness strategy right. Now that the dust has settled, it's painfully clear that many companies moved too quickly into the Internet space. Instead of thinking about what really matters when trying to grow a business-offering a product or service that people want, and building customer trust and loyalty-these mavericks raced into the Internet frontier with little more than an appetite for success. All too often, they emerged a year later (or sooner), waving the white flag of defeat. They learned the hard way that the importance of getting strategy right can't be overestimated. Accenture's Kris Wadia reveals some important lessons from those who made the smart moves-and those who didn't.