e-Mail Marketing : Relevancy, Retention, and Roi
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Description
e-Mail Marketing: Relevancy, Retention, and ROI
e-Mail marketing has rapidly become a cornerstone of Marketing Automation (MA), one of the primary and fastest-growing segments of Customer Relationship Management (CRM).
From 1999 to 2000, e-mail marketing grew by more than 270% and has emerged akiller application for marketing.
