Cost-Conscious Marketing Research
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Book Details
Author(s)
Alan R. Andreasen
Publisher
Harvard Business Review
ISBN / ASIN
B00005REL3
ISBN-13
978B00005REL7
Marketplace
India 🇮🇳
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Description
Many small businesses and nonprofit organizations avoid doing marketing research because they have at least five misconceptions about it: the big decision myth; the survey myopia myth; the big bucks myth; the sophisticated researcher myth; and the most research is not read myth.
