Probing Good To Great -- Understanding Jim Collins' Prequel To Built To Last

This BookProbe weighs 10 aspects of the Jim Collins book on how good companies become great ones. Good To Great is the follow-on work to the best-selling Built To Last, by Collins and his co-author, Jerry Porras. This BookProbe provides an overview of the work, who the ideal reader is, the author's credibility, critical learnings, the book's structure, as well as a handful of key quotes from the book. Each BookProbe is a BH SmartDoc which illuminates a new book in short strokes for the busy manager who's trying to determine what to read. BH SmartDocs are published by BrownHerron Publishing and are sold exclusively by Amazon.com.