Communication and Education to Make Strategy Everyone's Job

Once you've formulated your company's strategy--built scorecards for corporate, the divisions, business units, shared services, and strategic partners--what comes next? To make the strategy happen, you've got to get all your employees aligned to it, so that they make strategy part of their everyday job. This article focuses on the communication and education programs necessary in order to bring this alignment about. One of the tools it highlights is the "strategy tree"--a way of illustrating how all the elements of a company's strategy interrelate.