Building Strategy Maps, Part Four: Organizing to Create Value

The new economy has brought about many changes in the way business is conducted. Among the most dramatic is the introduction of a fundamentally different process for creating value in organizations, one based on the conversion of intangible assets like skills and information to tangible outcomes. In part four of BSR's ongoing series on strategy, BSR co-creator David Norton uses the premise of structure following strategy to show how companies can (and should) organize to create value--by strategic theme, rather than function.