Building Executive Alignment, Buy-In, and Focus with the Balanced Scorecard SWOT

Almost everyone agrees on the value of the Balanced Scorecard for mapping an organization's strategy. But a proper implementation can take time--especially for organizations that haven't yet articulated their strategy. A team of BSCol consultants have developed a new approach, one that combines the widely-used SWOT methodology (analyzing Strengths, Weaknesses, Opportunities, and Threats) with the BSC perspectives to jump-start an organization's strategy map and scorecard development. The Collaborative's Terry Brown and Lennart Norberg outline the novel but successful strategy.