Probing Big Brands, Big Trouble -- Jack Trout: How Fortune 500 Companies Succeed Or Fail With Marketing

Jack Trout, author of Big Brands, Big Trouble, brings a wealth of experience to the reader in this book. Clients of his marketing firm include IBM, Southwest Airlines, and other Fortune 500 companies; in addition he is the author of several marketing classics. Our editors looked at his new book and found that it offers a candid analysis of the major ways companies fail at marketing and branding. This BookProbe continues by identifying the ideal reader, drawing out critical learnings, assessing how the book might affect an entire workplace as well as readers themselves, and discussing how the book might be applied -- today. Illuminating and insightful quotes from the book are also highlighted. BH SmartDocs are published by BrownHerron Publishing and are sold exclusively by Amazon.com.