The Future of IP : Intellectual Asset Management

The Future of IP: Intellectual Asset Management, written by Richard S. Florsheim (Foley & Lardner, Chair, Intellectual Property Department), provides an insider's knowledge on topics such as copyright issues, trademarks, patents, applications, infringement, assignment, licensing, Internet and technology related issues and the future of intellectual property. This chapter features "real world intelligence" knowledge excerpts on IP issues and is a great quick read summarizing the art of intellectual property and the major topics currently affecting IP professionals. The chapter also features proven strategies practiced by this executive that can be altered or adapted upon for your own business. This insider's look at issues surrounding intellectual property law makes for critical reading for every IP lawyer, CEO, engineer, entrepreneur, law school student and anyone interested in IP law on a personal or professional level. This chapter originally appeared in the book Inside the Minds: Leading Intellectual Property Lawyers, also published by Aspatore.