Small Business Bang! : Designing and Launching a Successful Small Business PR Campaign

Small Business Bang! Designing and Launching a Successful Small Business PR Campaign, written by Robyn M. Sachs (RMR & Associates, President and CEO), provides an insider's knowledge for small businesses on how to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also discussed include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more - a must have for every executive, entrepreneur and anyone in the public relations, marketing and advertising world. This chapter originally appeared in the book Inside the Minds: The Art of Public Relations, also published by Aspatore.