Winning Communications for Tomorrow's Leaders : The Tools and Techniques for Success

Winning Communications for Tomorrow's Leaders: The Tools and Techniques for Success, written by Christopher A. Komisarjevsky (Burson-Marsteller Worldwide, President and CEO), provides an insider's knowledge for companies of all sizes on topics such as how to get noticed, make a name for themselves and build a global brand through proven methods of public relations. Topics also discussed include the everlasting effects of the Internet and technology, crisis management, establishing media contacts, working in teams, compensation and more - a must have for every executive, entrepreneur and anyone in the public relations, marketing and advertising world. This chapter features "real world intelligence" knowledge excerpts on public relations issues and is a great quick read summarizing the art of public relations and the major topics currently affecting pr professionals. The chapter also features proven strategies practiced by this executive that can be altered or adapted upon for your own business. This chapter originally appeared in the book Inside the Minds: The Art of Public Relations, also published by Aspatore.