Internet Guerrilla Marketing on a Budget

Internet Guerrilla Marketing on a Budget, written by Jay Levinson, provides a quick overview at the various online and offline strategies involved with building a successful brand on the Internet for companies in every industry. Also examined is calculating return on investment, taking an offline brand online, taking an online brand offline, where the future of Internet marketing is heading, and numerous other issues. This chapter originally appeared in the book Inside the Minds: Internet Marketing.