Disposable Paper Products: Market Report 2002

The market for disposable paper products, as covered by this Key Note Market Report, consists of disposable tissue products, disposable nappies and sanitary protection products. In 2001, the largest sector of the market was disposable tissue products, with sales of toilet tissue accounting for the largest subsector within the disposable tissue products market. The UK disposable paper products market is mature and demand is virtually finite, determined to a large extent by the size and composition of the population. Manufacturers concentrate their efforts on product innovation to stimulate demand. Own-label brands are strong in most sectors and are no longer confined to basic economy lines. There are strong brands in each of the sectors and household penetration levels in the UK are high. There is also considerable opportunity for manufacturers to increase sales in overseas markets, such as South America and Asia.