The Impact of E-Commerce Technology on the Air Travel Industry

This case study examines the impact of online reservation systems and e-commerce on the travel industry and looks at how competitive advantage can be obtained from the exploitation of new information technologies, particularly e-commerce technologies, and how the role of travel agents has changed as a result of the new information technologies being used in the air travel industry. The case study further offers a comparison between U.S. and European travel industries and offers concrete suggestions for attaining and maintaining competitive advantage.