Business Plans Handbook: Business Plans for the Specialty Food and Beverage Industries

Thinking of starting a new business-or making the most of an existing enterprise? The Gale Group's "Business Plan Packs" bring together, in a single place, the very best business plans actually used by entrepreneurs to launch successful new ventures. Each Pack presents 3-5 business plans, specially chosen to reflect the opportunities-and potential-of a particular marketplace. The focus is on results: getting funding, defining strategy, and documenting the tactics needed to win customers and beat the competition.

These plans are real. Only the company names and addresses have been changed, so you're sure to find smart ideas and first-class models for developing your own individual plan.

This Business Plan Pack finds entrepreneurs all engaged in the Specialty Food and Beverage Industries, yet in a wide variety of creative endeavors: examples include plans for a caviar company, a coffee house, a cookie shop, and a gourmet foods company.