What Is the Right Supply Chain for Your Products? (HBR OnPoint Enhanced Edition)

Never has so much technology and brainpower been applied to improving supply chain performance. But the performance of many supply chains has never been worse. Why haven't the new ideas and technologies led to improved performance? Because, Marshall Fisher says, companies lack a framework for deciding which ones are best for their particular situation. Fisher offers such a framework to help managers understand the nature of the demand for their products and devise the supply chain that can best satisfy that demand.