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The four P's of marketing decision support systems: Promises, payoffs, paradoxes and prognostications (Research paper, 75th anniversary colloquium series)

Name: The four P's of marketing decision support systems: Promises, payoffs, paradoxes and prognostications (Research paper, 75th anniversary colloquium series)
Author: Rudolph W Struse
ISBN: 978B0006YGNT4

AuthorRudolph W Struse

PublisherDivision of Research, Harvard Business School

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Book Details

Author(s)Rudolph W Struse

PublisherDivision of Research, Harvard Business School

ISBN / ASINB0006YGNTW

ISBN-13978B0006YGNT4

Sales Rank99,999,999

MarketplaceUnited States 🇺🇸