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The art of writing advertising;: Conversations with William Bernbach ... [et al.]
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Book Details
Author(s)
Denis Higgins
Publisher
Advertising Publications
ISBN / ASIN
B0007DENI0
ISBN-13
978B0007DENI1
Marketplace
France 🇫🇷
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Description
Informal "conversations" with five of advertising's greats helps put your finger on what it takes to become a creative ad maker. These five interviews with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves are at the same time a truely inspirational and down-to-earth glimpse into the heady world of advertising creation
