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Marketing Behavior and Executive Action; A Functionalist Approach to Marketing Theory

AuthorWroe Alderson
PublisherRichard D. Irwin, Inc.
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Book Details

Author(s)Wroe Alderson
PublisherRichard D. Irwin, Inc.
ISBN / ASINB0007DO97U
ISBN-13978B0007DO971
MarketplaceFrance  🇫🇷

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