Australian SME Buying Behaviour: Printers, 2004

This IDC study looks at the Australian SME market's demand for printers and identifies areas for vendors to consider when focusing their marketing efforts on their products. "Vendors who can offer comparative information against similar machines, can help their cause by making decisions easier for SMEs. Furthermore, educating them about the functions that can be applied to a printer or multifunctional device to help the ease of assist business processes is in the best interest of the development of the market", comments Brad Hill, SME market analyst, IDC Australia.