Decision making by low-literacy consumers in the presence of point-of-purchase information.(Bits, Briefs, And Applications): An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 2004. The length of the article is 4692 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Decision making by low-literacy consumers in the presence of point-of-purchase information.(Bits, Briefs, And Applications)
Author: Haeran Jae
Publication:Journal of Consumer Affairs (Refereed)
Date: December 22, 2004
Publisher: American Council on Consumer Interests
Volume: 38 Issue: 2 Page: 342(13)

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