Desktop PC Brand and Channel Loyalty in U.S. Medium-Sized Businesses

This IDC study examines the following regarding desktop PC brand and channel preferences among medium-sized businesses:

Which desktop PC brands do medium-sized businesses currently own? How loyal are medium-sized businesses to the desktop PC brands that they own? To which desktop PC brands are medium-sized businesses the most likely to switch? Which channels are medium-sized businesses using for desktop PCs? Which channels for desktop PCs do they plan to use in the future? How loyal are they to the channels they are currently using for desktop PCs?

"PC brand and channel loyalty are directly linked," said Merle Sandler, IDC senior research analyst, SMB/Home Office. "It is important for vendors to recognize changing brand and channel preferences and adjust their strategies accordingly."