MAXIMUM DOLLARS: The 12 Rules of Fundraising

Maximum Dollars is intended to alert nonprofit organizations of all shapes and sizes to the rules that guarantee fundraising success. While the techniques available to nonprofits to raise funds are quite well-known, the rules that should underpin every fundraising effort are rarely understood. Far too much fundraising is poorly conceived, episodic and unimaginative. Even worse, nonprofit administrators shoot themselves in the foot time and again by viewing fundraising as genteel begging. As explained in Maximum Dollars, fundraising means something very different: the creation of opportunities for citizens to "invest" in successful nonprofit enterprises through philanthropic contributions.