Creating products: new and improved! You won't have much worth marketing until you perfect a workable goods-and-services development process. Here's ... development): An article from: Bank Marketing

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Citation Details
Title: Creating products: new and improved! You won't have much worth marketing until you perfect a workable goods-and-services development process. Here's an 11-step model.(Fundamentals: product development)
Author: Michelle M. Karas
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 3 Page: 32(3)

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