Streeeeetch your budget dollars: when fiscal support for marketing is constrained, you can generate more bang for the buck by adopting or ... Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 2004. The length of the article is 2911 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Streeeeetch your budget dollars: when fiscal support for marketing is constrained, you can generate more bang for the buck by adopting or supplementing strategies such as partnering, co-locating, co-branding and sponsorships.(Budgeting Alliances)(Cover Story)
Author: Janet Bigham Bernstal
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 2 Page: 20(7)

Article Type: Cover Story

Distributed by Thomson Gale