Message multiplier: one effective way to reach a target audience is by replicating your communication through many media. The term for this concept is ... advertising): An article from: Bank Marketing

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Title: Message multiplier: one effective way to reach a target audience is by replicating your communication through many media. The term for this concept is 'multimedia advertising.' But some marketers don't grasp when, where and how to use this technique to best advantage.(Fundamentals: multimedia advertising)
Author: Tom Hollerbach
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 4 Page: 38(6)

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