Message multiplier: one effective way to reach a target audience is by replicating your communication through many media. The term for this concept is ... advertising): An article from: Bank Marketing
Book Details
Author(s)Tom Hollerbach
PublisherBank Marketing Assn.
ISBN / ASINB00082J81C
ISBN-13978B00082J815
AvailabilityAvailable for download now
Sales Rank11,284,045
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 2004. The length of the article is 1686 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Message multiplier: one effective way to reach a target audience is by replicating your communication through many media. The term for this concept is 'multimedia advertising.' But some marketers don't grasp when, where and how to use this technique to best advantage.(Fundamentals: multimedia advertising)
Author: Tom Hollerbach
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 4 Page: 38(6)
Distributed by Thomson Gale
Citation Details
Title: Message multiplier: one effective way to reach a target audience is by replicating your communication through many media. The term for this concept is 'multimedia advertising.' But some marketers don't grasp when, where and how to use this technique to best advantage.(Fundamentals: multimedia advertising)
Author: Tom Hollerbach
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 4 Page: 38(6)
Distributed by Thomson Gale
