Consumers' interpretations of the semantic phrases found in reference price advertisements.: An article from: Journal of Consumer Affairs

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Citation Details
Title: Consumers' interpretations of the semantic phrases found in reference price advertisements.
Author: Larry D. Compeau
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 2004
Publisher: American Council on Consumer Interests
Volume: 38 Issue: 1 Page: 178(10)

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