How unilever HPC-NA sold its employees on the balanced scorecard: the company put almost as much effort into selling the scorecard as it does when it ... topic): An article from: Strategic Finance

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Citation Details
Title: How unilever HPC-NA sold its employees on the balanced scorecard: the company put almost as much effort into selling the scorecard as it does when it markets its products.(Performance measurement: annual conference topic)
Author: Bridget Lyons
Publication:Strategic Finance (Refereed)
Date: April 1, 2004
Publisher: Institute of Management Accountants
Page: 40(4)

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