The international consumer market segmentation managerial decision-making process.: An article from: SAM Advanced Management Journal

This digital document is an article from SAM Advanced Management Journal, published by Society for the Advancement of Management on June 22, 2004. The length of the article is 4395 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The international consumer market segmentation managerial decision-making process.
Author: Stephen H. Craft
Publication:SAM Advanced Management Journal (Refereed)
Date: June 22, 2004
Publisher: Society for the Advancement of Management
Volume: 69 Issue: 3 Page: 40(7)

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