Leveraging data boosts potential for marketing: insurers learning how to detect trends among customers, target the best prospects.(Mining For ... & Casualty-Risk & Benefits Management
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Citation Details Title: Leveraging data boosts potential for marketing: insurers learning how to detect trends among customers, target the best prospects.(Mining For Prospects) Author: Tim Berry Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal) Date: September 27, 2004 Publisher: The National Underwriter Company Volume: 108 Issue: 36 Page: 23(1)