Let's dance: achieving maximum synergy with your advertising or marketing agency is like perfecting a dance partnership. Here's how to develop a good ... agencies): An article from: Bank Marketing

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Citation Details
Title: Let's dance: achieving maximum synergy with your advertising or marketing agency is like perfecting a dance partnership. Here's how to develop a good working relationship that enables performance to soar from the ordinary to the extraordinary.(Fundamentals: advertising agencies)
Author: Cary Hatch
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 8 Page: 36(5)

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