Inner branding. .(financial institutions need to focus on staff when brand-building)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 2003. The length of the article is 2793 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Inner branding. .(financial institutions need to focus on staff when brand-building)(Cover Story)
Author: Janet Bigham Bernstel
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 3 Page: 14(6)

Article Type: Cover Story

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