Dare to be different: commoditization looms around every corner. Differentiate now--or wind up just another label on a supermarket shelf. ... An article from: Chief Executive (U.S.)

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Citation Details
Title: Dare to be different: commoditization looms around every corner. Differentiate now--or wind up just another label on a supermarket shelf. (Management).(various industry approaches to developing and retaining customer satisifaction in an era of global competition)
Author: John R. Brandt
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: May 1, 2003
Publisher: Chief Executive Publishing
Page: 35(5)

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