Flouting conventional wisdom: INSEAD scholars W. Chan Kim and Renee Mauborgne say the key to success isn't about your company or industry. It's about ... An article from: Chief Executive (U.S.)

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Citation Details
Title: Flouting conventional wisdom: INSEAD scholars W. Chan Kim and Renee Mauborgne say the key to success isn't about your company or industry. It's about smart strategic moves.(Institut Europeen d'Administration des Affaires)(research on weath creation)
Author: Des Dearlove
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: May 1, 2003
Publisher: Chief Executive Publishing
Page: 51(3)

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