From strategy to action: your goal is not the creation of a strategic plan, but of a guide to action. (Marketing).: An article from: University Business

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Citation Details
Title: From strategy to action: your goal is not the creation of a strategic plan, but of a guide to action. (Marketing).
Author: Robert A. Sevier
Publication:University Business (Magazine/Journal)
Date: February 1, 2003
Publisher: Professional Media Group LLC
Volume: 6 Issue: 2 Page: 18(2)

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