Television exposure and the public's perceptions of physicians.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on June 1, 2003. The length of the article is 7973 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Past fictional television has tended to portray doctors in an extremely positive manner, while more recent fictional programming appears to portray physicians less positively. Based on Pfau, Mullen, and Garrow's (1995) suggestion that exposure to television's newer medical shows may lead to more negative feelings toward doctors, the present study examined the relationship between exposure to these and other fictional and nonfictional genres and perceptions of physicians. Results indicate negative relationships between exposure to prime-time doctor shows and perceptions, supporting Pfau et al.'s prediction. Exposure to television news magazines, network news, and talk shows also predicted perceptions of physicians.

Citation Details
Title: Television exposure and the public's perceptions of physicians.
Author: Rebecca M. Chory-Assad
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: June 1, 2003
Publisher: Broadcast Education Association
Volume: 47 Issue: 2 Page: 197(19)

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