Higher calling: here are five steps that a bank can take to develop a call center strategy to improve customer outreach and enhance sales. (Feature).: An article from: Bank Marketing

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Citation Details
Title: Higher calling: here are five steps that a bank can take to develop a call center strategy to improve customer outreach and enhance sales. (Feature).
Author: Diane Gerstner
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 2002
Publisher: Bank Marketing Assn.
Volume: 34 Issue: 3 Page: 23(3)

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