Keys to a successful franchisor-franchisee relationship: through a commitment to each of the key elements of effective two-way communication ... An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on September 1, 2003. The length of the article is 949 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Keys to a successful franchisor-franchisee relationship: through a commitment to each of the key elements of effective two-way communication franchisors and franchisees can strengthen the strategies and consumer level execution that will drive their brand's performance.(The Art (And Craft) Of Franchise Relations)
Author: Michael C. Howe
Publication:Franchising World (Magazine/Journal)
Date: September 1, 2003
Publisher: International Franchise Association
Volume: 35 Issue: 6 Page: 13(2)

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