Map your market with GIS: as a marketing tool, the geographic information system has come of age. What is it? And how does it work? And how can you ... An article from: Bank Marketing

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Title: Map your market with GIS: as a marketing tool, the geographic information system has come of age. What is it? And how does it work? And how can you integrate GIS with your MCIF to boost the analytical power of both types of software?(Fundamentals)
Author: Steven Reider
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 7 Page: 42(5)

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