Marketing to Women: the banks' most important customers.(Q&A)(Martha Barletta, author of "Marketing to Women: How to Understand, Reach and Increase ... )(Interview): An article from: Bank Marketing

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Citation Details
Title: Marketing to Women: the banks' most important customers.(Q&A)(Martha Barletta, author of "Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment" )(Interview)
Author: Martha Barletta
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 8 Page: 8(2)

Article Type: Interview

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