Switch to the Niche: Niche marketing means identifying a profitable and growing customer segment and then targeting that group. Here's how six ... Story).: An article from: Bank Marketing

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Citation Details
Title: Switch to the Niche: Niche marketing means identifying a profitable and growing customer segment and then targeting that group. Here's how six financial service institutions succeeded in a variety of niche marketing approaches. (Cover Story).
Author: Janet Bigham Bernstel
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 2002
Publisher: Bank Marketing Assn.
Volume: 34 Issue: 1 Page: 12(6)

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