The ethics of database marketing: personalization and database marketing--if done correctly--can serve both the organization and the customer. ... article from: Information Management Journal

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Citation Details
Title: The ethics of database marketing: personalization and database marketing--if done correctly--can serve both the organization and the customer. (Business Matters).(Statistical Data Included)
Author: Debbie A. Cannon
Publication:Information Management Journal (Refereed)
Date: May 1, 2002
Publisher: Association of Records Managers & Administrators (ARMA)
Volume: 36 Issue: 3 Page: 42(3)

Article Type: Statistical Data Included

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