"The Great Communicator" and "the Great Talker" on the radio: projecting presidential personas. (Research Note).(Statistical Data Included): An article from: Presidential Studies Quarterly

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From the author: This article analyzes the impressions that two recent presidents ("the Great Communicator," Ronald Reagan; and "the Great Talker," Bill Clinton) conveyed in their Saturday morning radio addresses. Attention centers on two dimensions: activity and positivity. Clinton projected a more active and a more positive image than Reagan. On these dimensions, Reagan's use of language was closer to the American norm than Clinton's, although the differences between them were not truly fundamental. These findings help clarify why Reagan is generally considered the more effective communicator of the two and reinforce earlier indications of the "generic" character of presidential rhetoric.

Citation Details
Title: "The Great Communicator" and "the Great Talker" on the radio: projecting presidential personas. (Research Note).(Statistical Data Included)
Author: Lee Sigelman
Publication:Presidential Studies Quarterly (Refereed)
Date: March 1, 2002
Publisher: Center for the Study of the Presidency
Volume: 32 Issue: 1 Page: 137(10)

Article Type: Statistical Data Included

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