Once you've found them, never let them go: Integrated Customer Relationship Management (CRM) helps businesses develop new ways to identify and retain ... Strategies).: An article from: CMA Management

This digital document is an article from CMA Management, published by Society of Management Accountants of Canada on April 1, 2002. The length of the article is 1433 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Once you've found them, never let them go: Integrated Customer Relationship Management (CRM) helps businesses develop new ways to identify and retain profitable customers. (Business Strategies).
Author: Karim Budhwani
Publication:CMA Management (Magazine/Journal)
Date: April 1, 2002
Publisher: Society of Management Accountants of Canada
Volume: 76 Issue: 2 Page: 13(3)

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