Back in black: understanding the financial impact of CRM. (Customer Relationship Management).: An article from: Customer Interaction Solutions

This digital document is an article from Customer Interaction Solutions, published by Technology Marketing Corporation on November 1, 2002. The length of the article is 2391 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Back in black: understanding the financial impact of CRM. (Customer Relationship Management).
Author: Doug Tanoury
Publication:Customer Interaction Solutions (Magazine/Journal)
Date: November 1, 2002
Publisher: Technology Marketing Corporation
Volume: 21 Issue: 5 Page: 38(5)

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