Online and in the know: uses and gratifications of the web for political information.(Statistical Data Included): An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on March 1, 2002. The length of the article is 7441 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: The uses and gratifications approach is well suited for studying the World Wide Web as a whole and for examining specific types of sites within the Web. This study, therefore, examines the uses and gratifications of accessing online sources for political information. A factor analysis revealed 4 primary motivations for connecting to online political information: guidance information-seeking/surveillance, entertainment, and social utility. Additionally, significant correlations emerged between the 4 motivations and amount of use, trust in government, feelings of efficacy, interest in politics, and the likelihood of voting.

Citation Details
Title: Online and in the know: uses and gratifications of the web for political information.(Statistical Data Included)
Author: Barbara K. Kaye
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: March 1, 2002
Publisher: Broadcast Education Association
Volume: 46 Issue: 1 Page: 54(18)

Article Type: Statistical Data Included

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