Don't sell solve: Your financial institution can boost both revenue and profit by using the technique of "problem-solving selling."; this approach ... (Feature).: An article from: Bank Marketing

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Citation Details
Title: Don't sell solve: Your financial institution can boost both revenue and profit by using the technique of "problem-solving selling."; this approach uses interdepartmental teams to generate ideas that help customers solve business problem. (Feature).
Author: Eric Baron
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 2002
Publisher: Bank Marketing Assn.
Volume: 34 Issue: 4 Page: 22(6)

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